Executive Leadership Forum: October 14-16, 2024

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October 14-16, 2024 | The Ritz-Carlton Bacara | Santa Barbara, California

You’re Invited to the

Join leaders from every segment of the snack value chain – producers, marketers, suppliers and thought leaders – for 2.5 days of networking, collaboration and strategic insights to navigate today’s complex business landscape, while enjoying the breathtaking backdrop of the Pacific Ocean. The Forum allows executives to sharpen their business strategy as well as to step back from the daily grind and build relationships through networking activities, with an agenda that creates a business-first approach while maintaining the connection opportunities that make the event unique. 

Forum Sessions

The Economy Heading Into 2025

Presented by Chris Thornberg, PhD, Beacon Economics

Tuesday, October 15 | 9:30 - 10:15am

Sought-after economist and speaker Chris Thornberg, PhD, will offer an overview of the macro-economy and trends that drive the business cycle and consumer behavior. Look past the politics and into the data to understand what’s in store for our industry and consumers in 2025.

Learn More about Chris

American Politics and the 2024 Election

Presented by Mara Liasson, Senior National Political Correspondent, NPR

Tuesday, October 15 | 10:30 - 11:15am
A discussion of this historic election and what follows requires the wisdom and experience of an iconic American journalist and political reporter; so we are honored to be joined by Mara Liasson, who will share her view of the current moment, and what is to come. A veteran of National Public Radio and a longtime contributor to Fox News, Mara has covered every presidential election since 1992 and reports on Senate and House races every election year. She is an expert on elections, national policy, and on relations between the White House and Congress.
Learn More about Mara

Future of Snacking: Balancing Intent with Indulgence

Presented by Davey McHenry, Senior Vice President Operations, The Hartman Group

Tuesday, October 15 | 11:15am - 12:00pm

During this session, food industry analyst Davey McHenry will report on Hartman Group’s recent findings about the ever-shapeshifting snacking occasion. Mini-meals, continuous grazing, leftovers, and snacks that become meals now blur the distinction between a meal and a snack. Hartman’s new research details the role of intentional and healthy/premium snacks, the cultural importance of snacking, product development opportunities, and how your brand or company can make the greatest impact.

Learn More about Davey

WORKSHOP: Tapping the Power of Generative AI at Work

Presented by Conor Grennan, Chief AI Architect, NYU Stern School of Business and Head of GenerativeAI@Stern

Tuesday, October 15 | 1:30 - 3:00pm

Whether you’re a novice or expert, there’s more to ChatGPT than you think. Conor Grennan, the Chief AI Architect at the NYU Stern School of Business, unlocks the secrets to increased productivity and better outputs using generative Al. This interactive, hands-on session will introduce the capabilities (and limitations) of ChatGPT, a unique framework that will change how you and your team use Al, and help you stay ahead of the competition, no matter your role.

Learn More about Conor

Snack Packaging, Sustainability, and the Road Ahead

Presented by Dan Felton, Executive Director, AMERIPEN

Tuesday, October 15 | 3:15 - 4:00pm

Shifting public policy, retailer mandates, and evolving consumer demands combine to complicate the path for any snack food business trying to grow sustainably and stay ahead of the evolving landscape around food packaging. We are joined by a national leader, Dan Felton, in the dialogue about packaging sustainability to give us an executive-level view of this important topic and his forecast of what to expect in the years ahead.

Learn More about Dan

PANEL: Nutrition, Science, and the Health of the Consumer

Moderator Maggie. S. Gentile, MS, RD, LD, Food Directions

Panelists:

  • Richard D. Mattes, MPH, PhD, RD, Purdue University
  • Siddhartha Angadi, PhD, FACSM, University of Virginia

Wednesday, October 16 | 9:00 - 9:45am

Moderated by food policy expert Maggie Gentile, this panel discussion of scientific and medical professionals will cover the leading topics in health and nutrition impacting the food industry, including GLP-1 drugs and their role in the American diet in the years ahead.

Learn More about Maggie, Rick and Sid

PANEL: Innovating for Growth

  • Poorvi Patodia, Founder, Biena Snacks
  • Kirsten Sutaria, Director of R&D + Innovation, SkinnyDipped
  • Matt Weiss, Founder and CEO, Rind Snacks
  • Denise Woodard, Founder and CEO, Partake Foods

Wednesday, October 16 | 9:45 - 10:30am
Inflation, supply issues, and downsized portfolios have contributed to a stagnation in product launches and genuine innovation across the U.S. food and beverage marketplace. As inflation recedes, the next phase of category growth will be built on new products and real brand breakthroughs. We are joined by a panel of entrepreneurs and product developers to share their views on how to maintain a culture of innovation and a creative outlook when times are tough.
Learn More about Poorvi, Kirsten, Matt and Denise

How Unconventional Insights Drive Innovation

Presented by Nonfiction Research's Gunny Scarfo, Co-Founder and Lindsey Wehking, Chief Investigative Strategy Officer

Wednesday, October 16 | 10:45 - 11:30am

Are we using the right methods to understand consumers? Innovations that drive growth start with understanding people, their daily lives, and how products can meet their needs. Our speakers today are renowned for uncovering hidden truths about what everyday people need and desire by going where others won’t: sitting with inmates in prison and patients in hospitals, rollerblading with rappers in Atlanta, throwing underground parties, studying music playlists, and other unconventional ways of understanding the reality of people’s lives. Their revealing presentation will take us inside the movement toward more realistic consumer insights and share examples of how their work with organizations like Disney and Frito-Lay is inspiring innovation.

Learn More about Gunny and Lindsey

Former House Speaker Kevin McCarthy to speak at the SnackPAC Reception

Tuesday, October 15 | 5:00 - 6:00pm

*This is a ticketed event. Registration materials will be sent to authorized SNAC members on or before Sept. 6th.

SNAC International is excited to welcome special guest, 55th Speaker of the House, Kevin McCarthy to this year’s 2024 SnackPAC Reception to be held on Tuesday, October 15th from 5-6PM. With the presidential election, and critical House and Senate races to be decided, less than a month away, McCarthy will offer his keen insights into the national political landscape. This is a unique chance to understand the evolving dynamics of Washington straight from a true insider.

Learn More about Rep. McCarthy

Special Guest Dr. Bobbi Thomason to present at the WinS Breakfast Workshop

Tuesday, October 15 | 7:30 - 9:00am

*Female attendees, by invitation only

SNAC International welcomes special guest, Dr. Bobbi Thomason, Associate Professor of Applied Behavioral Science at Pepperdine Graziadio Business School, to lead the WinS workshop. This event is part of SNAC’s broader WinS initiative, which establishes a network to champion career advancement and professional development in the snack industry.

Learn More about Dr. Thomason

Schedule at a Glance

The Forum has shifted to take place from Monday to Wednesday, which means you can now travel without having to worry about interrupting your weekend plans. This change represents a departure from the previous schedule, which spanned from Sunday to Tuesday.

Monday, October 14

  • 8:30 – 11:30am: SNAC Board Meetings
  • 12:00 – 5:00pm: Optional Recreation
  • 6:00 – 9:00pm: Opening Reception and Dinner

Tuesday, October 15

  • 8:00 – 9:00am: WinS Breakfast Workshop
  • 9:00am – 4:00pm: Education Sessions
  • 5:00 – 6:00pm: SnackPAC Reception
  • 6:15 – 10:30pm: Open Evening and Dine Around

Wednesday, October 16

  • 8:00 – 9:00am: Breakfast Buffet
  • 9:00 – 11:30am: Education Sessions
  • 12:15 – 5:30pm: Optional Recreation
  • 6:30 – 9:00pm: Closing Reception and Dinner

ELF 2023 Recap: 47th Executive Leadership Forum Held In Colorado Springs, CO Exceeds Expectations

Over 130 snack industry executives and guests gathered this week at the Broadmoor for 2.5 days of education and collaboration. The event featured business leaders and experts discussing topics like sustainability, snack trends, global economic issues, leading with purpose and more.

The Forum drew 43% more female attendees than in 2022, part of SNAC’s WinS (Women in Snacks) initiative to open the pipeline for female advancement in the snack industry. SNAC’s Rising Stars program brought 7 emerging leaders nominated by their company to Colorado, and 30 first time attendees overall.

Thank you Generous Sponsors for making the Executive Leadership Forum possible.

Presentations are now available to watch and download, as well as session summaries and photos below.

Welcome and State of the Industry
SNAC’s CEO Christine M. Cochran highlighted the benefits of attending the Forum and what attendees should expect over the next 2 days, including networking opportunities, leadership growth potential, and the current state of the snack industry, how it’s evolving, and ways to keep the industry thriving.
What’s Up in Snacking?
Circana EVP of Client Insights, Sally Lyons Wyatt shared the latest snack and consumer trends. “Snacking definitely remains a lifestyle, with 49% of consumers snacking three times or more a day, and it’s still growing, especially among younger consumers who are fueling this dynamic trend.”
View from a Category Leader: Hershey
SNAC President and CEO Christine Cochran interviewed Hector De La Barreda, Senior Vice President, Chief Global Business Platforms and Process Optimization Officer, The Hershey Company. “We always stayed true to our mission, which is making ‘moments of goodness’ and putting people in the center of everything that we do,” said De La Barreda regarding Hershey’s quest to become a snacking powerhouse.
Simulation: Leadership & Group Decision-Making
Rachel Pacheco led an interactive workshop at today’s Executive Leadership Forum, demonstrating how to efficiently and effectively work as a group when making leadership decisions – a skill highly prevalent in the snack industry and beyond. 
The Purpose Path to Growth
Jim Stengel shares a brand purpose checklist to ensure your brand’s success at the Executive Leadership Forum. The checklist includes Employee and Customer Motivation, Consistency and Coherence, and Performance Measurement, along with his five lessons from 25 years of industry experience.
American Politics & the 2024 Election
Seth Masket, author and professor of Politic Science at University of Denver, used his political expertise to present about the upcoming election at today’s Executive Leadership Forum. Masket gave attendees an overview of the candidates for the 2024 U.S. election and provided professional outlook on the country’s current political climate.
McCain’s Sustainability Journey
Jess Newman celebrates McCain’s sustainability journey through smart and sustainable farming and regenerative agriculture, and a look toward the farm of the future. 
The Future of a Safer, More Sustainable Food System
Frank Yiannas discusses the challenges surrounding food safety at the Executive Leadership Forum. He explores the changing food system, food borne surveillance, consumer trust bust, food fights & polarization, trace chemicals, climate change, and the opportunities to tackle these challenges.
What Kind of Economy Are We In?
Brian G. Belski from BMO Capital Markets shared fascinating insights about the current state of our economy at the Executive Leadership Forum. His analysis painted an optimistic picture – we’re not just on the road to recovery, but we’re also witnessing a return to the robust economic environment reminiscent of the 80s and 90s. He also confirmed that we are not heading into a recession – great news for all of us involved in this dynamic industry!  

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