At SNAC International, we are always looking for opportunities to use the power of our organization to add value for our association members. We have created a new partnership with Circana to provide a value-added benefit to SNAC members: complimentary access to Circana data. With members of all sizes belonging to SNAC, some with more challenged market research budgets, we wanted to give all our members access to the latest market data and analysis tools that are often otherwise accessible only to those with larger budgets.
SNAC members can now access Circana data on sales including department, aisle and category performance across time periods, measures and product selection. The data is refreshed regularly so that you will always have the latest information. Members-only access includes:
- Quarterly sales with 5 years back data
- Weekly sales with 5 years back data
- Department, aisle, and category performance
- Time periods: latest 4, 12 and 52 weeks
- Measures: dollar sales, unit sales, volume sales, ACV weighted distribution, average weekly ACV weighted distribution, total points of distribution and change vs. year ago for all of these measures
- Product selection: 17 food categories, including savory snacks (and all relevant subcategories like potato chips, tortilla chips, popcorn, pork rinds etc.), dry fruit snacks, snack nuts, meat snacks, and much more.
To access this information, visit the SNAC Member Resources page. You will be prompted to login. Once you login, you’ll see this: