SNACtrac

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SNACtrac is a member-exclusive industry data platform that presents detailed trending data for key U.S. economic and snack food industry-specific indicators.

Updated on a quarterly basis, the information presented is designed to help SNAC International members better understand the current state of the business climate in the U.S. snack food industry, identify existing and potential industry trends, recognize critical factors impacting supply and demand, and help position members to adapt to evolving circumstances.

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2025 Q3 Highlights

SNACtrac Industry Indicators

  • According to Circana, Snack Food dollar sales in the third quarter of 2025 totaled $19.6 billion, an increase of 1.7% compared to the corresponding quarter in 2025. Unit sales were down slightly 0.5% for the same period. Within the savory snacks category, dollar and unit sales were up for many products compared to a year ago, including cheese snacks, corn snacks, ready-to-eat popcorn/caramel corn and pork rinds. Dollar and unit sales were down, however, for potato chips and tortilla chips.
  • The Consumer Price Index for Snack Foods increased 2.0% in September 2025 compared to the previous year, following significant increases in the CPI that began during the inflationary period in 2022.

  • Unemployment increased to 4.3% in September 2025. The average hourly wage for the manufacturing sector (nondurable goods) was up 3.6% compared to a year ago.

  • In the area of transportation and packaging, diesel fuel costs increased 4.8% compared to a year ago. The LMI Transportation Prices Subindex held fairly steady. The Producer Price Index (PPI) for Corrugated and Solid Fiber Box Manufacturing was up in September 2025 by 7.4%, while the PPI for Plastics Material and Resin Manufacturing was down 2.8%.

SNACshot Survey

  • Company outlook for snack food manufacturers declined slightly in 2025Q3, with 79% expressing a ‘positive’ outlook for the next 6 months (compared to 84% in the previous quarter).
  • Among ingredient manufacturers, 100% indicated a ‘positive’ company outlook. Three-fourths of equipment/packaging manufacturers indicated a ‘positive’ company outlook.
  • Regarding company sales, 21% of snack food manufacturers reported increased sales in 2025Q3, down significantly from 64% reporting increased sales in 2025Q2. Nearly three in ten (29%) snack food manufacturers reported decreased sales in 2025Q3, compared to none last quarter.
  • Trade uncertainties (e.g., actual or proposed tariffs, trade negotiation uncertainty) remained at the top of the list of business challenges, cited as an issue for 53% of respondents (compared to only 7% in the fourth quarter of 2024).
  • Concerns about inflationary pressures (53%) and raw materials costs (47%) round out the top business-related challenges.

What is SNACtrac?​

The SNACtrac Industry Summary report presents at-a-glance topline trends for key U.S. economic and snack food industry indicators. Updated quarterly, this overview provides a high-level view of the state of snack food industry to aid in planning and critical decision making.

SNACtrac Industry Indicators

This report contains detailed trending data for key industry indicators most helpful in understanding the changing health of the U.S. snack food industry, as provided by data from Circana, Milling & Baking News, USDA and more. The complete report is only available to SNAC members.

SNACshot Survey

A confidential online survey among SNAC International members is conducted quarterly, reflecting global and U.S. industry outlook, company outlook, and top business challenges. The full results of this survey are only available to SNAC members.

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