SNACtrac

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SNACtrac is a member-exclusive industry data platform that presents detailed trending data for key U.S. economic and snack food industry-specific indicators.

Updated on a quarterly basis, the information presented is designed to help SNAC International members better understand the current state of the business climate in the U.S. snack food industry, identify existing and potential industry trends, recognize critical factors impacting supply and demand, and help position members to adapt to evolving circumstances.

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Questions about SNACtrac or SNAC Membership? Email David Walsh.

2025 Q2 Highlights

SNACtrac Industry Indicators

  • According to Circana, total Snack Food dollar sales in the second quarter of 2025 totaled $19.5 billion, an increase of 1.4% compared to the corresponding quarter in 2024. Unit sales were up slightly 0.3% for the same period. Within the savory snacks category, dollar and unit sales were up for many products compared to a year ago, including cheese snacks, pretzels, corn snacks, and Ready-to-eat popcorn. Dollar and unit sales were down, however, for potato chips and tortilla chips.
  • The Consumer Price Index for Snack Foods declined slightly 0.5% in June 2025 compared to the previous year, following significant increases in the CPI that began during the inflationary period in 2022.
  • Unemployment held fairly steady at 4.1% in June 2025. Unit Labor Costs are on the rise, with an increase of 3.1% for 2025Q2 compared to the same quarter a year ago. The average hourly wage for the manufacturing sector (nondurable goods) was up 3.8% compared to a year ago.
  • In the area of transportation and packaging, diesel fuel costs held steady, down only 0.2% compared to a year ago, and the LMI Transportation Prices Subindex also held steady. The Producer Price Index (PPI) for Corrugated and Solid Fiber Box Manufacturing was up in June 2025 by 8.1%, while the PPI for Plastics Material and Resin Manufacturing was up 0.3%.

SNACshot Survey

  • Company outlook for snack food manufacturers held steady in 2025Q2, with 84% expressing a ‘positive’ outlook for the next 6 months (compared to 83% in the previous quarter).
  • Among ingredient manufacturers and equipment/packaging manufacturers, 100% indicated a ‘positive’ company outlook.
  • Regarding company sales, 61% of snack food manufacturers reported increased sales in 2025Q2, up from 32% reporting increased sales in 2025Q1. No snack food manufacturers reported decreased sales in 2025Q2, compared to 11% in the first quarter of 2025.
  • Trade uncertainties (e.g., actual or proposed tariffs, trade negotiation uncertainty) remained at the top of the list of business challenges, cited as an issue for 58% of respondents (compared to only 7% in the fourth quarter of 2024).
  • Concerns about raw materials costs held steady (42% in 2025Q2 vs. 39% in 2025Q1). Concerns about labor costs (39%) round out the top business-related challenges.

What is SNACtrac?​

The SNACtrac Industry Summary report presents at-a-glance topline trends for key U.S. economic and snack food industry indicators. Updated quarterly, this overview provides a high-level view of the state of snack food industry to aid in planning and critical decision making.

SNACtrac Industry Indicators

This report contains detailed trending data for key industry indicators most helpful in understanding the changing health of the U.S. snack food industry, as provided by data from Circana, Milling & Baking News, USDA and more. The complete report is only available to SNAC members.

SNACshot Survey

A confidential online survey among SNAC International members is conducted quarterly, reflecting global and U.S. industry outlook, company outlook, and top business challenges. The full results of this survey are only available to SNAC members.

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