Episode 11 – Understanding the Evolving Snack Consumer with Sally Lyons Wyatt

In this Episode

Kicking off Bite-Sized Insights is a longtime SNAXPO favorite, recognized food and beverage thought leader, and self-proclaimed student of snacking, Sally Lyons Wyatt. Wyatt’s fascination with consumer behavior and innovation has propelled her career at IRI where she examines the latest trends.

In this episode, Sally Lyons Wyatt breaks down the top COVID-19 snacking trends, including: a decrease in consumer mobility, an increase of sales for variety packs and larger sized bags, new snacking occasions, and an emphasis on indulgence. Lyons Wyatt also discusses the heightened importance of  ‘on-demand’ snacking through the rise of online purchasing, how producers need to deepen connections with consumers and how they will need to quickly adapt to a return to more mobile lifestyles later in 2021.

Lyons Wyatt ends with advice for snack producers for the new year: “[matching] the growth in 2020 is going to be tough, but it’s totally possible. It’s going to take everything we’ve talked about: an omnichannel strategy, innovation, communication with consumers, and above all, it’s going to take flexibility.”

 

SNAC Cast episode 11

Sally Lyons Wyatt

“There are more and more manufacturers jumping into snacking because that’s where it’s at — they know consumers are eating either smaller portions throughout the day, or eating three meals and snacking, or blurring their occasions where a snack is a meal and a meal is a snack. Part of this is just the way in which consumers are consuming foods, but mobility is going to be the biggest theme of 2021.”

Sally Lyons Wyatt
 

About the Speaker

Sally Lyons Wyatt is a recognized Food and Beverage thought leader in the CPG and retail industries, and is a frequent keynote speaker and an authority on consumer eating and shopping trends. She is frequently quoted in national business and trade media outlets, such as The Wall Street Journal, Chicago Tribune, Supermarket News and Candy and Snack Today. She has more than 25 years of industry experience and partners with clients to leverage big data, technology, Omni-channel media and cutting-edge ideas to help achieve better results and drive growth.

As an executive and practice leader for IRI’s Client Insights division, Sally is responsible for driving integrated initiatives as well as measuring their success within consumer strategy, consumer/customer insights, media, supply chain and personalization practice areas. Her vast experience includes managing and developing global account teams that service Fortune 500 companies.

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