In this Episode
As part of SNAC’s commitment to help early stage snack companies succeed, we offer 1 year of Emerge Network membership to new and current SNAC Members to help growing brands thrive through access to educational content, mentors, visibility opportunities and more.
Growing up in France, Julie Pryor has always appreciated the art and science of food and its ability to facilitate connection. This admiration lead Pryor to begin her advertising career with food and retail brands where she learned about the importance of bringing brands to life.
After her experiences working for Earth Fare, Ahold, Whole Foods, and FMI (Food Marketing Institute), where she served as Director, Emerging Brands, Pryor transitioned to spearheading FMI’s Emerge program as an independent entity. Emerge is a learning and networking community designed to help growing CPG manufacturers become healthier trading partners and scale sustainably in expanding distribution, growing e-commerce, operations, sales and securing financing. Pryor and her team help grow CPG brands by providing them with industry mentors and education that they can use to navigate the CPG, food and grocery retail space more effectively, and implement and execute their plans and strategies successfully.
During COVID-19, consumers are demanding convenience and healthier foods and beverages, made with cleaner ingredients and yielding positive environmental and social impacts. According to Pryor, these trends have brought forth great opportunities for small and emerging brands that are positioned to meet the needs of conscious consumers and are more agile in their approach to connecting with their target audiences. Pryor discusses how this agility of growing CPG teams paired with the current COVID-19 consumer purchasing behaviors has allowed many innovative brands and Emerge members to pivot successfully this year.
Episode chapters: hover over the episode and click the three lines icon to navigate topics within the episode.
1:21 – Julie Pryor’s Career Journey
6:58 – Launching FMI Emerge Program
17:48 – COVID’s Effect on Emerging Brands
21:50 – Future of Growth for Emerging Brands