In this Episode
Kicking off Bite-Sized Insights is a longtime SNAXPO favorite, recognized food and beverage thought leader, and self-proclaimed student of snacking, Sally Lyons Wyatt. Wyatt’s fascination with consumer behavior and innovation has propelled her career at IRI where she examines the latest trends.
In this episode, Sally Lyons Wyatt breaks down the top COVID-19 snacking trends, including: a decrease in consumer mobility, an increase of sales for variety packs and larger sized bags, new snacking occasions, and an emphasis on indulgence. Lyons Wyatt also discusses the heightened importance of ‘on-demand’ snacking through the rise of online purchasing, how producers need to deepen connections with consumers and how they will need to quickly adapt to a return to more mobile lifestyles later in 2021.
Lyons Wyatt ends with advice for snack producers for the new year: “[matching] the growth in 2020 is going to be tough, but it’s totally possible. It’s going to take everything we’ve talked about: an omnichannel strategy, innovation, communication with consumers, and above all, it’s going to take flexibility.”