As part of SNAC’s ongoing efforts to provide professional development opportunities to our members, we are pleased to once again partner with Kellogg School of Management at Northwestern University to bring you Elevating Marketing Excellence in Changing Times—a fully immersive, virtual program showcasing the next generation of marketing knowledge, skills and capabilities that will have the most impact on your organization’s success. Based off attendee feedback, this year’s program will focus on new perspectives of marketing, visual communication, and the power of prediction to drive business results.
Who Should Attend?
This program is designed exclusively for 50 SNAC Member company marketing and sales managers and directors who are inspired to elevate their skills to come out ahead in times of market disruption and change. This program will address three key areas:
Segmentation for Improved Customer Insight, Gina Fong
In this session we’ll explore how to define your customers by following their money, i.e., which behaviors are most relevant and productive for your business. We’ll also learn how to segment your customers to distill true insight so you can surprise and delight them in meaningful ways.
Telling Story with Data Visualization, Steve Franconeri
Your story – an argument, solution, or a pitch – relies on solid data. Using the latest research in data visualization and visual perception, this workshop will combine an overview of design techniques with hands-on exercises to illustrate how to tell clear stories from your data to upward and outward audiences of varied technical and topical expertise. Hear about research that helps us understand and harness the limits of our visual system and how it can be translated into practical terms to help you design better graphs and dashboards.
Negotiations and Win-Win Collaboration, Leigh Thompson
Well-designed collaboration powers value creation and sparks creativity. In this intensely interactive session, participants learn the conditions and competencies that foster highly productive collaboration at the individual, team, and organizational levels and how to build and sustain these in their company and its people. At the individual level, they will explore collaboration styles, behaviors, and approaches for working with business partners, colleagues, competitors, and customers. At the team level, they will examine the multiple interests and perspectives that challenge effective collaboration. Organizationally, they’ll learn the conditions for successful collaboration in joint ventures, mergers, and alliances, as well as interdepartmental and cross-departmental initiatives. The goal is to improve conflict management skills in complex collaborations and increase confidence.