As part of SNAC’s ongoing efforts to provide professional development opportunities to our members, we are pleased to once again partner with Kellogg School of Management at Northwestern University to bring you Elevating Marketing Excellence in Changing Times—a fully immersive, virtual program showcasing the next generation of marketing knowledge, skills and capabilities that will have the most impact on your organization’s success. Based on attendee feedback, this year’s program will focus on knowing your customer, visual communication, and the power of negotiations and win-win collaborations.
This program is designed exclusively for 50 SNAC Member company marketing and sales managers and directors who are inspired to elevate their skills to come out ahead in times of market disruption and change. This program will address three key areas:
The program has a very limited capacity of 45 participants. SNAC Business Members may register up to (2) participants, and SNAC Associate Members may register (1) participant—all others will be placed on a waiting list.
Since there is limited availability, to register, you must commit to participating in the entire program, all three afternoons, with your camera on to fully participate. Certificates will not be granted to anyone not able to participate 100%. We are cognizant that this program will run during the workday and request you block your calendar and turn your out of office on during that time.
Please note that registration requests are not guaranteed until an approved confirmation of event registration is sent. When requesting registration for this program, you acknowledge that you have read, understand, and agree to the policies outlined above.
Registration Deadline: Friday, June 30, 3023
Monday, July 17
12:30 – 4:30 PM ET
SESSION 1: Honoring Your Customers’ Differences
presented by Gina Fong
In this session we’ll explore how to define your customers by following their money, i.e., which behaviors are most relevant and productive for your business. We’ll also learn how to segment your customers to distill true insight so you can surprise and delight them in meaningful ways.
Tuesday, July 18
12:30 – 4:30 PM ET
SESSION 2: Negotiations and Win-Win Collaboration
presented by Leigh Thompson
Well-designed collaboration powers value creation and sparks creativity. In this intensely interactive session, participants learn the conditions and competencies that foster highly productive collaboration at the individual, team, and organizational levels and how to build and sustain these in their company and its people. At the individual level, they will explore collaboration styles, behaviors, and approaches for working with business partners, colleagues, competitors, and customers. At the team level, they will examine the multiple interests and perspectives that challenge effective collaboration.
Organizationally, they’ll learn the conditions for successful collaboration in joint ventures, mergers, and alliances, as well as interdepartmental and cross-departmental initiatives. The goal is to improve conflict management skills in complex collaborations and increase confidence.
Wednesday, July 19
12:30 – 4:30 PM ET
SESSION 3: Telling Stories with Data Visualization
presented by Steve Franconeri
Your story – an argument, solution, or a pitch – relies on solid data. Using the latest research in data visualization and visual perception, this workshop will combine an overview of design techniques with hands-on exercises to illustrate how to tell clear stories from your data to upward and outward audiences of varied technical and topical expertise. Hear about research that helps us understand and harness the limits of our visual system and how it can be translated into practical terms to help you design better graphs and dashboards.
Gina Fong is a consumer anthropologist and the principal at Fong Insight, a marketing consulting firm based in Chicago, Illinois. She integrates creative problem solving, engaging storytelling, and analytical moderating to help her clients develop game-changing strategies for their business challenges. Gina brings the consumer to life within an organization, helping teams channel consumer insight to surprise and delight their audience across the entire consumer journey. She works with a variety of clients around the world, ranging from Fortune 500 companies to entrepreneurs, small business owners and start-ups.
Gina teaches, lectures and coaches in the US and internationally on the principles of consumer-centric marketing and is an Adjunct Lecturer at the Kellogg School of Management at Northwestern University.