SNACtrac

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SNACtrac is a member-exclusive industry data platform that presents detailed trending data for key U.S. economic and snack food industry-specific indicators.

Updated on a quarterly basis, the information presented is designed to help SNAC International members better understand the current state of the business climate in the U.S. snack food industry, identify existing and potential industry trends, recognize critical factors impacting supply and demand, and help position members to adapt to evolving circumstances.

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2025 Q4 Highlights

SNACtrac Industry Indicators

  • According to Circana, Snack Food dollar sales in the fourth quarter of 2025 totaled $19.8 billion, an increase of 2.5% compared to the corresponding quarter in 2024. Unit sales were up slightly 0.2% for the same period. Within the savory snacks category, dollar and unit sales were up for many products compared to a year ago, including potato chips, cheese snacks, pretzels, corn snacks, and ready-to-eat popcorn/caramel corn.
  • The Consumer Price Index for Snack Foods increased 2.2% in December 2025 compared to the previous year, following significant increases in the CPI that began during the inflationary period in 2022.
  • Unemployment decreased slightly to 4.0% in December 2025. The average hourly wage for the manufacturing sector (nondurable goods) was up 4.5% compared to a year ago.
  • In the area of transportation and packaging, diesel fuel costs increased 2.0% compared to a year ago. The LMI Transportation Prices Subindex held fairly steady. The Producer Price Index (PPI) for Corrugated and Solid Fiber Box Manufacturing was up in December 2025 by 4.7%, while the PPI for Plastics Material and Resin Manufacturing was down 4.1%.

SNACshot Survey

  • Company outlook for snack food manufacturers held steady in 2025Q4, with 80% expressing a ‘positive’ outlook for the next 6 months (compared to 79% in the previous quarter).
  • Regarding company sales, 20% of snack food manufacturers reported increased sales in 2025Q4, steady from the third quarter, but down significantly from 64% reporting increased sales in 2025Q2. Nearly four in ten (40%) snack food manufacturers reported decreased sales in 2025Q4, compared to 29% last quarter, and none in 2025Q2.
  • Concerns about weaker domestic economy and sales to U.S. customers increased to 56% in the fourth quarter, up from 31% in 2025Q3.
  • Concerns about raw materials costs (52%) and inflationary pressures (44%) and round out the top business-related challenges.

What is SNACtrac?​

The SNACtrac Industry Summary report presents at-a-glance topline trends for key U.S. economic and snack food industry indicators. Updated quarterly, this overview provides a high-level view of the state of snack food industry to aid in planning and critical decision making.

SNACtrac Industry Indicators

This report contains detailed trending data for key industry indicators most helpful in understanding the changing health of the U.S. snack food industry, as provided by data from Circana, Milling & Baking News, USDA and more. The complete report is only available to SNAC members.

SNACshot Survey

A confidential online survey among SNAC International members is conducted quarterly, reflecting global and U.S. industry outlook, company outlook, and top business challenges. The full results of this survey are only available to SNAC members.

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