Arlington, VA – August 18, 2026—SNAC International, the leading international trade association of the snack industry, today announced the addition of two new team members as the association continues to strengthen its commitment to member engagement, retention, and growth. Brady O’Brien has joined the organization as Manager, Membership & Communications, and Cheryl Bass has been named Manager, Member Experience. The new hires reflect SNAC’s continued investment in delivering exceptional value to members while expanding the association’s reach across the evolving snack industry.
O’Brien joins SNAC after association roles with the Path to Purchase Institute and the Vermont Retail & Grocers Association. As Manager, Membership & Communications, he will help lead efforts to grow SNAC membership, expand outreach into both traditional and emerging areas of the snack industry, and enhance the association’s communications strategy. “Brady brings a strong background in association management and a proven track record of connecting organizations with the audiences they serve,” said Kelly Knowles, Executive Vice President of SNAC International. “His focus will be on driving membership growth across traditional and non-traditional snacking sectors while elevating SNAC’s communications efforts to better engage current and prospective members. As the snack industry continues to evolve, Brady’s experience will help position SNAC for continued growth and success.”
