Americans purchased 107 million pounds of snacks, equivalent to over 15 million Lombardi trophies.
(Arlington, VA, January 20, 2025) – Savory snack food sales jumped to $670 million during Super Bowl Week 2024, according to new data from Circana, commissioned by SNAC International (SNAC), the leading international trade association for the snack industry representing over 400 companies worldwide.
The data reveals that Americans purchased an astounding 107 million pounds of savory snacks in the week leading up to Super Bowl 2024. To put that into perspective, that’s equivalent to the weight of over 15 million Vince Lombardi trophies—each weighing about 7 pounds.
“The week leading up to the Super Bowl is the most significant benchmark for the snack food industry,” stated Christine Cochran, President and CEO of SNAC. “The brands that stand out during this pivotal week are positioning themselves for big things in the year ahead.”
The snack data compared dollar sales from Super Bowl Week 2024 (week ending 2/11/24) to sales from the prior week (week ending 2/4/24). Notably, the most significant sales spikes were in the categories of tortilla/tostada chips and corn snacks.
The sales numbers for Super Bowl Week 2024 in dollar value, percent increase from the prior week, and pounds sold are as follows:
For more information about snack sales and SNAC International, please visit https://snacintl.org/.
