Americans eat 112 million pounds of snacks on Super Bowl Sunday, the equivalent of 62,222 Clydesdales
(Arlington, VA, February 1, 2023) – Snack food sales jumped 10.5% to $616 million during Super Bowl Week 2022, according to new data from IRI, commissioned by SNAC International (SNAC), the leading international trade association for the snack industry representing over 400 companies worldwide. The biggest sales increases by category for Super Bowl week are tortilla chips, potato chips, pretzels, cheese snacks and refrigerated dips.
“The week before the Super Bowl continues to be the “Black Friday of the Snack Industry,” said Christine Cochran, President and CEO of SNAC. “In addition to what’s happening on the field, party throwers and game watchers prove that your snack game is just as important as the actual football game.”
The snacking stats, provided by IRI, compared 2022 shopping stats from Super Bowl week to the prior week. It shows a significant increase in the following snack categories during Super Bowl Week:
Tortilla Chips: 22%
Potato Chips: 10.1%
Pretzels: 6.8%
Cheese Snacks 6.7% (Made it into the top 4 for the first time!)
Refrigerated Dips: 32.6%
One interesting note: 2022’s Super Bowl was the first one since 2010 that saw an increase in viewership[1], so it is no surprise that snack sales saw a coinciding increase. With social gatherings and parties coming back to their pre-pandemic levels, the snacking industry is set for a major resurgence, especially during Super Bowl week. Get your snack on!
This site uses cookies. Some of the cookies we use are essential for parts of the site to operate and have already been set. You may delete and block all cookies from this site, but parts of the site will not work. View our Privacy Policy.Cookie settingsACCEPT
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.