Excellence in Marketing
July 2023

Elevating Marketing Excellence in Changing Times
with Kellogg School of Management at Northwestern University

Free for SNAC Members

As part of SNAC’s ongoing efforts to provide professional development opportunities to our members, we are pleased to once again partner with Kellogg School of Management at Northwestern University to bring you Elevating Marketing Excellence in Changing Times—a fully immersive, virtual program showcasing the next generation of marketing knowledge, skills and capabilities that will have the most impact on your organization’s success. Based off attendee feedback, this year’s program will focus on new perspectives of marketing, visual communication, and the power of prediction to drive business results.

Who Should Attend?

This program is designed exclusively for 50 SNAC Member company marketing and sales managers and directors who are inspired to elevate their skills to come out ahead in times of market disruption and change. This program will address three key areas:

  • New Perspectives of Marketing
  • Visual Communication
  • The Power to Predict: Strengthening Your Insight Power


Monday, July 25  |  12:30 – 4:30 PM ET

New Perspectives of Marketing
Greg Carpenter

A foundation of marketing is that customers know what they want and choose rationally to obtain it. Mounting evidence suggests that customers are much less sophisticated and, at the same time, much more complex. This session will present an emerging view of customers and how it may challenge fundamental aspects of traditional marketing.

Tuesday, July 26  |  1:00 – 4:30 PM ET

Visual Communication
Kelly Cutler

Today’s digital world is flooded with visual communication and marketers can benefit greatly from understanding how people perceive messages and the application of creative approaches. In this session we’ll explore visual thinking, information design, and storytelling and apply this knowledge to create improved business communication including brand identity, presentations, advertisements, and data visualizations. Participants will leave with key concepts and tools for effective visual communication and meaningful storytelling through advertisements, presentations and more. (No designer experience required!)

Wednesday, July 27  |  1:00 – 4:30 PM ET

The Power to Predict: Strengthening Your Insight Muscle
Gina Fong

This highly interactive, collaborative, and actionable session teaches participants how to distinguish insight from data and condense it in a way that can help marketers anticipate customers’ actions and drive business results. Through a series of exercises and case studies participants will develop a framework for discerning and distilling insight in a way that creates a deeper understanding of their customers.

Program Will Include:

  • Pre-work: Complete participant profile—tell us about yourself, your experience, and what you hope to learn
  • Pre-reads: Professors will provide a limited amount of reading material to review prior to start of program
  • Certificate of completion

Registration Information:

The program has a very limited capacity of 50 participants. SNAC Business Members may register up to (2) participants, and SNAC Associate Members may register (1) participant—all others will be placed on a waiting list.

Since there is limited availability, to register, you must commit to participating in the entire program, all three afternoons, with your camera on to fully participate. Certificates will not be granted to anyone not able to participate 100%. We are cognizant that this program will run during the workday and request you block your calendar and turn your out of office on during that time.

Please note that registration requests are not guaranteed until an approved confirmation of event registration is sent. When requesting registration for this program, you acknowledge that you have read, understand, and agree to the policies outlined above.

Registration Deadline: Wednesday, June 29th

Request Registration:

Please email both Christina Briones and Nick Kulis to indicate your interest in participating and include your name, company, title, address, and phone number.