- Chips and dip are often the centerpiece of any football party spread. The dips category annually benefits the most from the Big Game boon, jumping 36% compared to the previous week, with $38 million in sales.
- The perfect complement, tortilla chips were the runner ups in terms of net growth, posting a 35%increase, with over $107 million in sales.
- Potato chips remain king in terms of overall sales ($119 million), enjoying a 16% increase from the week prior.
Snack sales by category, 2 weeks before Super Bowl versus week of Super Bowl:
Consumers purchased even more snacks in 2018 than in 2017
Looking at the week prior to the Super Bowl each of the last two years, potato chip sales increased by 2.6% from 2017 to 2018, from $116 million to $119 million. Tortilla chips grew by nearly 3%, from $104 million to $107 million. Dips grew a moderate 1% from the year prior, selling for over $37.5 million, and total savory snacks grew an impressive 4.3%. Snack producers continue to grow sales beyond already historically high marks.
A Long Drive: For the Big Game last year, Americans purchased the equivalent of enough 18 oz. tortilla chip bags to stretch across the U.S. 2.5 times!
Trucking the competition: Each of the last two years, Americans purchased enough savory snacks to max out over 1,000 18-wheel trucks (over 80 million pounds). Of all categories, potato chips sold the most, with over 55 million units sold for over $119 million.
Stay tuned to find out whether snack producers can continue to grow Super Bowl sales for a third straight year.
*All sales figures according to IRI. All estimations approximate.
About SNAC International
Founded in 1937, SNAC International (formerly Snack Food Association) is the leading international trade association for the snack industry. SNAC International represents over 400 companies worldwide, including snack industry suppliers, marketers and manufacturers in both the traditional and emerging snack categories. SNAC is committed to providing premier educational resources, connection opportunities, and advocacy for the ever-evolving snack industry. For more information about SNAC International, visit www.snacintl.org.