The Roles of Snacks in Our Lives

Snacks Nourish Us and Spark Joy

Today’s snack consumers place a dual emphasis on pleasure and nourishment, demanding products that align with their wellness aspirations without compromising on indulgence. The industry’s dedication to offering nutrient-rich, delicious options ensures that snacking can be both indulgent and responsible. By addressing emotional, social, and functional needs, snacks have become a vital part of how people nourish and care for themselves.9

Pretzels

Snacks Spark Joy

Connection

Provide connection during shared experiences

Celebration

Celebrate milestones

Support moments of self-care

Satisfy cravings

Flavor

Provide opportunity to be a flavor explorer

Nostalgia

Provide a nostalgic source of comfort

Snacks Nourish

Energy

Provide energy and nutrients

Snacks

Provide satiety and satisfaction

Performance

Enhance performance

Exercise

Aid in recovery after physical activity

Gut Health

Foster gut and immune health

9Circana What’s New with the American Consumer? It’s a Snack Journey April 2024

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